Just the cooling schemes and the clock speeds will differ, and it's possible that some of Nvidia's partners will use a different circuit board for specific higher-clocked models. Just like with the GTX 10, there's nothing different in terms of the actual GPU silicon used between the Founders Edition and partner cards. (We're not sure how that's then really 'limited,' but so be it.) This time around, Nvidia has gone so far as to label the GTX 1060 Founders Edition card a 'limited edition' it will be available only via the company's Web site at launch, and into the future 'as long as there's demand,' according to Nvidia. Yes, once again a GPU is showing up in Nvidia Founders Edition versions and baked into boards made by Nvidia's usual card partners. The GeForce GTX 1060, however, has 6GB of memory and will be priced starting at $249 for GTX 1060 cards from Nvidia's partners, while the Founders Edition (FE) that is produced and sold by Nvidia will sell for $299.99.

AMD's partners will be offering $199-and-up versions of the Radeon RX 480 with 4GB of memory, and models with 8GB should come in around $239, like the AMD-branded one we tested. The card itself is priced a bit above the two general versions of the AMD Radeon RX 480. Still, Nvidia is bringing some heat to the proceedings here today, as its GTX 1060 is a worthy competitor indeed. In recent years, Nvidia has been so deft at anticipating AMD's efforts that it has even launched pre-emptive strikes, such as it did with the GeForce GTX 980 Ti that rolled out right before AMD launched its flagship Radeon Fury X. This seemingly caught Nvidia off-guard, as any good flank attack should, and the company took some weeks to respond, which is unusual. Instead of retaliating head-on, AMD went for Nvidia's flank in the $200 range. Nvidia has fired 2016's biggest salvos so far with its hugely powerful GeForce GTX 1080 and GeForce GTX 1070. Typically, both companies have begun their annual battles at the high end of the market, with GPUs that cost north of $500.

The date, we suspect, is partly in an effort to steal the thunder of AMD's newest midrange card, the few-weeks-old AMD Radeon RX 480. Such is the case with Nvidia's newest GPU, the GeForce GTX 1060 ($299.99), which is launching July 19, 2016. Whenever one company makes a move-a.k.a., releases a GPU-the other usually makes a counter-move right away, or as soon as possible in an attempt to prevent the other from keeping the spotlight trained.

In 2016, as ever, the graphics-card industry is shaping up to be a big, byzantine game of chess between Nvidia and AMD.

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